By mena.tv February 10, 2020
Saudi Prodex starts on Wednesday and promises to open up the Kingdom of Saudi Arabia to the global content market like never before.
“Our goal with Saudi Prodex is to build a strong foundation for a content marketplace in the kingdom of Saudi Arabia where buyers, sellers, and creators of content from around the world can gather and broaden their business” commented Abeer Julaih, Executive Manager of Saudi Prodex.
Over 50 companies and government institutions will be exhibiting at the Fairmont Riyadh from 12th -13th February, including major regional players such as Cedars Art Productions (Lebanon), Zee (UAE), Majid Kids (part of Abu Dhabi Media), Viu (UAE and Hong Kong) and Ro’ya TV (Jordan). Several international producers such as Belgium’s animation producer Jazmir will also be present.
The conference segment offers a strong line-up including an OTT panel with Nadine Samrah (Head of Weyyak) and Wesam Kattan (Head of Content at Viu) as well as exclusive market intelligence from mena.tv. With such a strong presence of Saudi content professionals, Saudi Prodex promises to be an essential addition to the MENA content industry calendar.