By mena.tv May 25, 2020
Middle East SVoD service Starzplay has partnered with Zain Group to offer easier payment options for subscribers. Starzplay expects to accelerate customer acquisition through direct carrier billing integration with Zain in Saudi Arabia, Kuwait and Iraq.
This also marks Starzplay’s first integration in Iraq, providing seamless access to its video content for Zain’s 15.7 million customers across the country.
Carrier billing is a critical success factor for reaching mass audiences across MENA markets, where not all would-be-subscribers have access to a credit card, especially those younger demographics who prefer to consume their content on demand. Making payments through local telecom operators as part of their standard prepaid or post-paid bills is quick and convenient and means they can watch Starzplay’s content straight from their phone, or at home via smart TV or games console.