MBC Group’s Johannes Larcher Appointed Head of HBO Max International

 

 By mena.tv July 20, 2020

 

 

Johannes Larcher currently serves as Managing Director, Digital at MBC Group, the Middle East’s leading media company based in Dubai; where he successfully transformed the group’s flagship digital product, Shahid VIP, into the world’s largest Arabic language video streaming service with over 1.4 million subscribers. His departure from MBC is somewhat abrupt.

 

Larcher worked before at Hulu from 2009 to 2013 and served as senior VP for international. He was responsible for all of Hulu’s activities outside the U.S. Notably, he launched and ran Hulu’s successful unit in Japan.

 

Larcher will now be responsible for the international rollout and management of HBO Max, which launched in the U.S. on May 27. His first focus will be the launch in Latin America, which is expected in 2021, WarnerMedia said in a statement.

 

Larcher will work closely with Whit Richardson, president of WarnerMedia Entertainment Networks for Latin America, and Priya Dogra, newly appointed president of WarnerMedia Entertainment Networks for EMEA and APAC.