Etisalat launches cloud-based OTT service with Synamedia


By August 03, 2020



Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia’s Infinite cloud TV platform. Etisalat has partnered with Synamedia as its technology provides flexibility, security and ability to support, monetise and scale multi-screen service with both free and premium live TV channels, catch-ups and on demand.


SwitchTV utilises Synamedia's Infinite cloud TV platform and end-to-end video network portfolio, allowing Etisalat to process, secure, distribute and monetise video to all consumer devices.



With this new service, subscribers of Switch TV can choose from different packages and movie rental models available. Users can also enjoy a personalised viewing experience, making it easy to find their favorite content and deepening their engagement.



In addition, Etisalat is deploying Synamedia's end-to-end video network to reduce latency at every stage of the video workflow - from encoding through to the CDN and player – while also minimising bandwidth requirements.