beIN SPORTS launches major global media campaign


By August 17, 2020


Love It Like The First Time is the first global campaign beIN has launched across its entire international network of 43 countries across five continents, including the Middle East and North Africa (MENA), Asia-Pacific, France, Turkey and North America.

The unifying and positive campaign celebrates a fresh start for football across the globe following the disruption to the 2019-20 seasons caused by COVID-19.

As Ligue 1 returns to screens on August 21, and new seasons launching for the first time ever in September for the Premier League (September 12), LaLiga (September 12) and Serie A (September 19), fans will feel the sheer joy of football returning just like the first time they ever fell in love with the world’s biggest game.

Jonathan Whitehead, Head of Sports for beIN MENA, said: “Every fan remembers the first time that they fell in love with football: the first time that they punched the air whilst celebrating a goal, experienced sheer joy at their team lifting a trophy, or even screamed at the television after a bad red card decision. After the devastating COVID-19 pandemic and strange finish to last season, over the next few weeks we’ll be delighted to see the return of premium European football exclusively to beIN SPORTS for a brand new season, including the Premier League, LaLiga, Ligue 1 and Serie A. This is a fresh start and the beginning of a new era, and for fans it will feel just like the first time they ever fell in love with the game all over again.”