MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA) announced today it has secured an exclusive contract between Al Arabiya News Network - the leading Arabic-language News Network in MENA - and MBC Media Solutions (‘MMS’), the new in-house commercial advertising and sales unit, launched in partnership with Engineer Holding Group (‘EHG’).
Al Arabiya News Network has appointed MMS to exclusively sell advertisements and sponsorship across all of its TV channel and digital platforms, starting January 2021. This exclusive agreement will provide the unique opportunity to provide MMS clients with an extensive reach across multi-channel genres and platforms.
Waleed bin Ibrahim Al Ibrahim, Chairman, MBC GROUP said: “As part of our commitment to provide our clients with a unique and integrated solution, we are very happy that MMS is able to add the Al Arabiya News Network – both TV and Digital platforms - to its offering. This will allow our clients to enjoy a diversified audience on additional channels.”