STC’s “Jawwy” platform launches in Egypt


Intigral, an over-the-top content provider in the MENA region, has announced a strategic partnership with Orange Egypt, an internet data network provider in Egypt, to offer its subscribers access to Jawwy TV app. This expansion is being enabled by a strategic partnership with Tpay Mobile, a digital payments platform in the Middle East and Africa. 


Orange subscribers can benefit from an extended free trial of 30 days to Jawwy TV. The offer enables viewers to enjoy both linear TV and subscription video-on-demand offerings, with countless content titles across multiple genres including Western, Arabic and Khaleeji series and movies, documentaries and lifestyle shows, as well as children’s content.


Subscribers will also be able to watch more than 50 free-to-air and encrypted channels that cater to the tastes and preferences of all family members, such as Rotana, MBC, National Geographic and FOX HD. Moreover, Jawwy TV’s extensive video-on-demand library comprises Jawwy TV Exclusive movies, including the latest Egyptian movies as well as Jawwy TV’s original productions. Additionally, the app offers aggregated content from leading global content providers such as Fox+, StarzPlay, Cartoon Network, Wide Khaliji, and many more.


Markus Golder, CEO of Intigral, said: “We are delighted to delve into the Egyptian market through several fruitful collaborations, the latest being the strategic partnership with Orange, regarded as the country’s fastest internet network — an endeavor which will provide an invaluable opportunity for Jawwy TV to reach more audiences in MENA.”


Ahmed El-Abd, chief commercial officer at Orange Egypt, said: “Orange is bringing its customers access to 25,000 titles through this partnership and taking the digital customer experience a step further. 


“Digitization is now the new norm. Hence, availing a wide range of content and cooperating with one of the leading content providers in the region is a very important step for Orange content strategy.”