The communication industry has witnessed numerous changes during the last decade, and by far the social media proliferation was the pinnacle, hence the impact was not just on communication but on business overall. The main enzyme for the social media proliferation is the capability of these platforms to open two-way dialogue between people and entities, and that was the game-changer.
“Since Rotana Media Group, is committed to keep evolving its service portfolio in order to meet the increasing demand of our business partners, we launched Rotana Stars, a one-stop-shop or all social media management services in the Middle East,” said Nezar Nagro, President of Rotana Media Services.
Rotana Stars aims to help organizations across a variety of industries to develop real-time customer insights, collaborate with top influencers, engage audiences with innovative campaigns and better understand their customers and the market.
With this new introduction into the Rotana Media Group family, a prominent Pan-Arab media company with assets spanning across TV, movies, audio, and advertising sales, Rotana Stars will amplify this rich comprehensive portfolio to build upon the group’s state-of-the-art platforms where each aspect of the entertainment industry will be fully nurtured and brought to social media in an innovative way to help create a new wave of social media influences for brands in the region and beyond. In addition, our established relationships with celebrities and content creators across various platforms for over 3 decades will enable Rotana Stars to provide an unpreceded variety of influencers’ selection and digital media solutions opportunities.