DStv brings the best of Korean entertainment home

 

 

The best of K-POP and K-dramas will burst onto South African television screens as the MultiChoice Group and its counterpart CJ ENM HK partner to bring the best of Korean entertainment to DStv. This marks the first foray for Korea’s number 1 entertainment brand into the continent.

From 1 March 2021, viewers can tune in to tvN Africa on DStv channel 134 and immerse themselves in Korea’s most notable export to the world – Korean TV. The tvN channel will showcase popular music variety programmes, romance-filled series and action movies with world-famous Korean stars. The Korean channel is specially curated and packaged for African audiences and will be available to local viewers first as a pop-up for four months. With all content being subtitled and a dedicated drama slot dubbed in English, the pop-up channel will deliver fresh hourly programming every weekday from 18:45 CAT.

 

In less than a decade, Hallyu fever (or the Korean wave) has swept through the globe, recruiting a loyal fan base for its sleek productions and relatable stories. According to insights released by Google, web searches for K-dramas have been rising and spiked during national lockdowns when more people found time to search for novel content to consume.

 

“Delivering the tvN channel to millions of viewers on our continent is part of DStv’s commitment to bring the best of the world home. DStv customers can now explore South Korean lifestyle through tvN’s dynamic entertainment offering. Through the quality of its rich stories the channel broadens the already extensive range of viewing options we have on DStv for a variety of audiences,” says Yolisa Phahle Multichoice Group CEO of General Entertainment and Connected Video.

Commenting on the launch, Michael Jung, Managing Director of CJ ENM Hong Kong, says: “It is evident Hallyu fever is on the rise in Africa. We are thrilled to partner with MultiChoice, the leading pay-TV provider in Africa, to be the first Korean entertainment brand to launch on DStv. We will do our best to bring all the premium Korean entertainment to the fans.”