beIN MENA viewers gain access to Discovery Channel following partnership renewal

 

Discovery Inc., the global leader in real-life entertainment, and beIN Media Group, the global sports and entertainment broadcaster, today announced that they will continue their longstanding partnership across the Middle East and North Africa.

 

Since first partnering in 2016, Discovery’s agreement with beIN has seen factual entertainment fans enjoy Discovery’s much-loved content from HGTV, Food Network, Travel Channel and Fatafeat. The renewed agreement will also see the addition of Discovery Channel, the flagship channel from Discovery Inc., become available to beIN subscribers from 21 March 2021.

Set to be a prominent addition to beIN’s channel portfolio, Discovery Channel – which already reaches 62.5M viewers across EMEA – is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The channel offers a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. Also forming part of the channel offering is Fatafeat – the region’s leading Arabic food channel; HGTV – Home and Garden Television, specializing in all things renovation and home inspiration; and Travel Channel – transporting viewers around the world from the comfort and safety of their homes.

 

Francesco Perta, Senior Business Development and Distribution Director, Middle East, Africa, Turkey and North East Europe at Discovery Inc., said: “beIN has been a valued partner in MENA and we’re delighted to not only be continuing our agreement, but also adding our flagship Discovery Channel to beIN’s broadcast portfolio. Superfans can enjoy their favourite content across multiple passion verticals, including food, home, natural history and science, and travel, with new seasons of many much-loved shows launching in the coming months.”

 

Mohammad Al-Subaie, Acting CEO of beIN MENA said, “beIN Media Group is committed to providing viewers around the Arab world with best in class, thought-provoking content that meets the needs of the whole family. We are delighted to continue our partnership with Discovery, a leader in this field, bringing novelties in travel, gastronomy, history and nature from around the world to our subscribers’ living rooms. Viewers can enjoy their favorite Discovery shows on our newly-released smarter and simpler packages, which offer subscribers great content and better user experience.”

 

beIN’s customers in MENA can continue to enjoy their favorite Fatafeat shows, including Matbakh Manal Al Alem and Matbakhna Al Arabi, as well as House Hunters International (HGTV), Celebrity IOU (HGTV), Chopped (Food Network) and Mysteries At The Museum (Travel Channel) and more. Additionally, with the launch of Discovery Channel, beIN’s customers will gain access to world-renowned real-life entertainment franchises including Gold Rush, Undercover Billionaire, Shark week, Deadliest Catch, Dino Hunters and Expedition Unknown.