Last year, OSN also announced new original productions that are expected to further expand the streaming service. Arab News spoke to Rolla Karam, Interim Chief Content Officer at OSN, to better understand the growth of the service and its future plans.
The partnership with Disney+ last year was a major propeller for OSN Streaming, which already had partnerships with other major channels and studios including HBO, NBC Universal, Paramount and MGM.
“We have all the major studios on board and we have independent content providers from all over the world so it’s a fresh and unique proposition,” said Karam.
The service has also focused on getting and airing content at the same time as it does in Western markets. For instance, new episodes of “New Amsterdam” were being made available on the platform the same minute as they were in the US.
OSN hadn’t really ventured into original content before May 2020, said Karam. However, within a year, 20 percent of its content is original productions with that number expected to go up to 40 percent this year.
This includes “A’adet Rigala” Season 3, the food reality show “Yalla Neta’asha” (Come Dine With Me), the Syrian war drama “No Man’s Land” and the Egyptian film “Curfew.”
In 2021, OSN plans to launch a Ramadan version for the next season of “Yalla Neta’asha” and is also working on two unscripted shows that will be announced soon, said Karam. The aim is to have one piece of original content every two months, if not every month, she said.
At the moment, original content is made to be relevant to the entire Middle East and North Africa (MENA) region. “Even though we speak different dialects, at the end of the day we are Arabs; we speak the same language and have the same traditions,” said Karam.
Despite OSN doubling its investment in original content this year, it is “challenging” to develop content especially for certain countries, not least because of COVID-related restrictions, said Karam. However, she remains hopeful that the company would be able to do so in 2022.
OSN’s goal is to reach the entire spectrum of audiences through its content and traditional TV and streaming offering. “People are watching more TV and people are watching more on their own devices,” said Karam. That’s why OSN caters to both the “old and new generation.”
More and more people want to binge watch series, and not just Western TV shows. There’s a growing demand for Arabic, especially Turkish, TV shows.
There is a common perception that the period after Ramadan is a ‘dead’ period for TV production. However, that’s not the case for OSN, promised Karam, with new shows, including original ones, lined up from May all the way to the end of the year.