Nitin Michael and Hasnaa Descuns, co-Founders of SynProNize, a Dubai-based content distribution and production company, announced that it licensed popular romantic Turkish drama series Hercai from ATV in Turkey to TVOne in Pakistan, which marks over 35 countries that the program has been sold. SynProNize is also finalizing additional ATV program deals for Turkey.
Hercai is the Turkish story of an impossible love born of vengeance between two families with thousands of years of history. Miran is seeking revenge for his parents’ death so he plans to marry, and destroy, Reyyan, the daughter from the family responsible for that death. Unexpectedly he falls in love with Reyyan. Will this change the plan?
Nitin Michael stated: “SynProNize is extremely pleased to leverage our strong industry networks to both source and license premium dramas such as the fantastic series we are bringing into Pakistan. TVOne gets to offer its discerning viewers a stellar production, which has enjoyed great success in Turkey and elsewhere. Its audiences are sure to enjoy the program.”
Ahmed Zakaria, Head of Strategic Partnerships, Alliances and Special Projects, Airwaves Media PVT Ltd. said, “TVOne is excited to broadcast a fantastic series from Turkey. Our audiences demand top-quality international programming and Hercai fits the bill. We thank SynProNize for continuing to find us special content.”
ATV’s Müge Akar, Content Sales Deputy Manager, stated “ATV is thrilled that SynProNize has shared our beloved series Hercai with Pakistan audiences at TVOne. We look forward to continuing our relationship with Hasnaa and Nitin for future collaborations. We believe Hercai will be a milestone in terms of Turkish drama sales to Pakistan.”