Abu Dhabi Media (ADM), the UAE’s leading public service broadcaster and media company, has launched a comprehensive Ramadan campaign “Hatha Waqtaha” across all its media channels. The campaign features 16 exclusive programs and productions with Emirati, Gulf, and Arab stars.
The line-up also includes a variety of Ramadan-themed religious, social, cultural and heritage programs, reflecting ADM’s commitment to providing innovative, audience-centric content across audio-visual, print and digital platforms.
This new campaign is an extension of the #Hadhreen campaign which was launched in early 2020, to offer enhanced content and shows to viewers during Ramadan. The #Hadhreen campaign resulted in huge success and increased engagement, locally and regionally.
“Our brand new and exclusive Ramadan content, developed by experienced local talent in anticipation of this season, is a reflection of Abu Dhabi Media’s commitment to providing quality content to audiences across the region. We have curated special shows based on studies and research conducted, to offer enhanced viewing experiences across all platforms, in turn, consolidating our leading position in the media industry,” said Acting General Manager of Abu Dhabi Media Abdul Raheem Al-Bateeh Al-Nuaimi.
Must-watch shows scheduled to be aired on ADM channels include:
Abu Dhabi TV
Exclusive Gulf thriller ‘Heen Ra’at’ (When She Saw) starring Khaled Amin, Amal Muhammad and Laila Abdullah, which captures the story of two girls who tragically lose their loved ones in a terrorist bombing.
Kuwaiti drama ‘Matar Sayf’ (Summer Rain), starring the eminent Saad Al Faraj, which tells the story of Noura, a wealthy woman who marries a middle-class man and lives happily until he passes away. Struggles begin when she bears the responsibility of raising her children all by herself.
Kuwaiti social drama ‘Nabd Muaqat’ (Temporary Pulse), starring Haya Abdul Salam, Hanadi Al Kandari and Shihab Johar, which portrays the highs and lows of family life, as well as the challenges that come with losing a mother.
Gulf exclusive comedy series ‘Aladdin’, starring comedian Abdul Naser Darwish, Ahmad Al Onan and Sultan Al Faraj, telling the story of Aladdin, a man in his fifties living with his two young daughters, Qamar and Shams, in City Walk, Dubai.
Syrian thriller ‘350 Grams’, starring Salloum Haddad and Abed Fahed, about a seasoned lawyer who lives an extravagant lifestyle but suddenly becomes seriously ill.
In collaboration with Emirates Red Crescent, the Qalby Etmaan show comes back with season 4 on Abu Dhabi TV. During its 30 episodes, the charitable and humanitarian show will feature 30 real-life social cases about underprivileged people from across countries, whom Ghaith, the Emirati national, seeks to help.