STARZPLAY strengthens content aggregation strategy with new BluTV add-on



STARZPLAY, the Middle East and North Africa (MENA) region’s leading subscription video on demand (SVOD) service, has announced the launch of a new add-on in partnership with BluTV, Turkey’s first and largest local subscription video-on-demand service, which is globally available for all Turkish and Arabic speaking audiences.


With this new partnership, STARZPLAY subscribers in MENA will have access to BluTV’s most sought-after Turkish catalogue featuring popular local drama series, all dubbed in Arabic. The add-on will be available as a dedicated branded area across all STARZPLAY’s existing platforms. Offering additional value as part of the launch, STARZPLAY subscribers can enjoy BluTV’s spectacular Turkish portfolio free for the first three months anytime, anywhere and from any device.   


The partnership accelerates STARZPLAY’s expansion strategy to deliver diversified content for its growing subscriber base. Earlier this year, the streaming service launched two add-on services in partnership with global brands, discovery+ and UFC.


Danny Bates, CCO and Co-Founder, STARZPLAY, said: “In the highly competitive SVOD sector, it is important to update our content offering continuously and provide diversified entertainment choices that are relevant to our subscribers. Our partnership with BluTV is an extension of our business strategy for 2021 as we continue to make inroads in content aggregation. BluTV’s portfolio offers a wide breadth of compelling programming driven by family-oriented storytelling and we are confident that these Turkish series will be enjoyed by all.”


Aydin Dogan Yalcindag, founder and CEO of BluTV, said: “We are excited to partner with Middle-East’s leading streamer service provider which offers us a fantastic opportunity to bring compelling stories for fans of Turkish entertainment in the region. Turkish programming has a massive following in the Arab World and as pioneers of Turkish SVOD market, we are thrilled to extend our offering for fans in the region. Our investor, US TV giant Discovery, has an established partnership with STARZPLAY in the MENA region, which presented a great opportunity to expand our services into new markets and offer true value to customers. We look forward to working with STARZPLAY and taking Turkish entertainment to a whole new level.”


The shows available via BluTV on STARZPLAY, all of which fans can enjoy free for the first three months, include:

  • Yarım Kalan Aşklar 
  • Gürkan Chef 
  • Aşk-ı Memnu 
  • Yeşilçam
  • Meryem


With thousands of hours of premium content including blockbuster movies,  exclusive TV shows, kids content and Arabic series, STARZPLAY is today the number one player in the MENA region. The service is available in 20 countries across the Middle East, North Africa and Pakistan for fans to enjoy quality content anytime, anywhere and from any device.